Ethical SEO Tactics – Offering Sustainable Search Engine Presence

Every website owner wants to have sustainable top rankings in all major search engines for their primary keywords. Therefore they always look for the best SEO and SEM practices which could lead them towards top rankings on Google for long time. Nowadays, everyone knows that it is not possible to fool search engines. So, it’s better to use only ethical SEO practices in order to get long term benefits from SEO and SEM campaigns.

Change in Searching and Crawling Mechanism of Search Engines

Earlier several people used to adopt Black Hat SEO techniques to get instant traffic from search engines and top search engine rankings by creating doorway pages, link farms, legitimate contents, presence of invisible keyword rich text, and by using several other Black Hat SEO practices. However, modern search algorithms know well how to handle such wrong methods. So, it has become essential for people to adopt ethical SEO practices in order to attain expected results.

White Hat SEO/Ethical SEO

White Hat SEO also known as ethical SEO comprises of practices approved by search engines. Almost every search engine has some predefined mechanism of searching and crawling through numerous web pages. Some of the most important things which drive traffic to a website and improve search engine rankings are quality back links from relevant websites, original content (with appropriate density of keywords), and a search engine friendly website (with minimum possible clutters in code).

Creation of appropriate Meta Tags, links and image optimization, HTML code validation according to W3C standards, and removal of all scripts from the page makes a website search engine friendly. Without implementing these on-page optimization techniques, a website could not get expected search engine rankings and organic traffic.

Some of the most popular White Hat SEO tactics includes search engine submission, directory submission, article submission, social networking (using blogs, Face book, MySpace, LinkedIn, and Twitter), social media optimization, press release submission, and social bookmarking. Using YouTube and other popular tools.

The most important thing that needs to be maintained while doing all the above tasks is manual work. Nowadays, there are numerous automated tools available to minimize the human efforts and time taken in doing aforementioned things. However, that will not provide expected growth to website rankings. Therefore, it is advisable to use manual submission of all directory, article, and press releases in order to get maximum benefits.

Easy Submission simplifies the complex task of website submission to search engines, article submission, directory submission, and social bookmarking for optimizing websites. For more information visit: http://www.easysubmission.net/

Is IT So Easy To Become Ethical SEO Expert

Search engine optimization services are among the most popular services offered by internet. In order to push a website on top of search engine results people do optimization of their websites. However, not everybody has the knowledge and time to do this task of promoting a website online in professional manner. Therefore, they hire services of expert SEO companies. But, can we easily believe on expertise of every Tom, Dick and Harry as proclaimed by them?

Of course not, because becoming a SEO expert (that too ethically), is not a cup of tea for everybody. People need to have comprehensive knowledge of Google search mechanism along with the searching and indexing principles of all major search engines (Yahoo, Bing, Ask.com, AltaVista and others). Apart from that they need to have certain soft skills required to make any website search engine friendly.

Skills Needed To Become SEO Expert

Depending upon the actions required in search engine optimization and search engine marketing campaigns, people need to have following skills in order to proclaim them as an ethical SEO expert.

Knowledge of Search Engines – Before optimizing any website for top search engine rankings, people need to understand the search mechanism used by major search engines. There are different algorithms used in searching from huge pool of indexed (as well as real-time) data. In order to rank any website for a few given keywords, people have to act accordingly. Until they follow the webmasters guidelines offered by search engines, they cannot expect to reach on top of search engines.

HTML, CSS and Scripting Knowledge – In order to make any website search engine friendly, people need to make modification in existing code of websites according to W3C guidelines. They need knowledge of HTML, CSS, and XML. They also need to remember the dos and don’ts of website development.

Website Designing Skills – Website design has great impact on making a website search engine friendly. Therefore in order to make websites user friendly, people need to make design related modifications. For that they need to have sufficient website designing skills.

Content Writing Skills– Content plays an important role in providing credibility to any websites. During optimization process, a lot of content is required for off-page optimization processes. To maintain proper keyword ratio on all WebPages, a bit of content rewriting is also needed. Therefore, good communication skills, content writing and proofing skills are another requirement for SEO experts.

Creative Thinking – This is among the most important applied skill required in SEO experts. They need to have a different vision. To get the expected results in minimum possible they have to think differently at different occasions (like customer, webmaster or as a visualize depending upon requirements).

So, becoming an ethical SEO expert is not that easy. In order to provide your website required credibility and search engine rankings, it is very important to check the proclamations of so called SEO experts Easy Submission simplifies the complex task of website submission to search engines, article submission, directory submission, and social bookmarking for optimizing websites. For more information visit: http://www.easysubmission.net/