Thursday 29 August 2013

SEO – Is it for you?

When I started a new business venture a few years ago, I dreamt of being the next Bill Gates. I thought I had everything perfectly planned and in motion to give my big dream the right start. This was until I realised my website never appears in the search results of popular search engines. I was stunned, what was wrong? I had taken great pains to design a web site that was easy to navigate and well arranged. What then was missing? I found the answer through one of my friends who introduced me to the concept of SEO, to which I was yet oblivious. Definitely, getting your website up and running is the best way to get your business noticed online. However, with hundreds of websites online this is just not enough to be on top. In this article, we will briefly discuss the intricacies of SEO and how it can help your business.



What is SEO?

Search Engine Optimization is an online marketing technique that aims at increasing traffic to your website. It is a process through which you can improve your visibility online by getting a higher ranking on Search Engines like Google, Yahoo, Bing etc. When an internet user types in a query in any of the popular search engines, he gets a list of websites that are relevant to his query. While some websites find a place in the top listings, others may not even appear in the first few pages. Most users trust the authenticity of the search result of the search engine and do not go past the first few sites of the result page. This in turn means loads of traffic to the website on the top of the search results. The end result being a growth in business through direct sale or advertisements for that website.

How does SEO work?

Through this online marketing technique, an effort is made to revamp and advertise your website to make it relevant to most search engine results. There are various methods, strategies and tactics used to help increase search engine ranking. Some of the methods that are used for this purpose are on page optimization, off page optimization, article submission, link building, social bookmarking and so on.

Is it suitable for my Business?

If your business has alimited online presence or if you are just planning to take your business online then this is one of the must have marketing tools. It is good to hire an expert for this job. Like any other marketing technique, if this marketing tool is not used or implemented correctly, it can have an adverse effect on your business online and is a waste of money.

Where can I find a good SEO provider?

You will find quite a few of them online. You need to be careful in selecting the provider though. Go through the website carefully. Look for a list of clients they are servicing and check how they are performing in online search engines. It is always good to hire an experienced vendor with a proven track record. One such website that comes to my mind is http://www.easysubmission.net/ Why not check it out. You also can get a free analysis done for your website through them.


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Thursday 8 August 2013

Easy Submission - A boon to Internet Visibility

The Digital Age in which we are living has made a great impact on the way Businesses work around the globe. Statistics shows that in the year 2013, 2.7 billion people globally were using the internet and around 750 million household had access to the internet. That is a country in itself! No doubt businesses around the globe are keen in targeting this audience to attract customer attention. With online sales revenue crossing the $ 1 Trillion a year mark, you too may want to cash in. But what will make your business grow online? How will you be able to reach your targeted audience?



The answer to the above question is Search Engine Optimization providers.

These providers can help you with effective tools and solutions to make your business grow globally. Their expertise ensures that the right marketing strategy along with the right tools keep your online presence always high. How is this being done? They have on offer a range of service to accomplish this. Let’s discuss three such services provide by them in brief so that you can select the one that suits your business better:

1.Search Engine Optimization.
2.Local Search Engine Optimization.
3.Social Bookmarking Activity.


With the growing use of internet come the challenge of tough online competition and the need to thwart it and always emerge on top. This can only be done by ensuring that your business is noticed by the internet audience. These SEO service providers are the ones who can provide you the right solution for this. They can optimise your website and top it up with effective Internet Marketing strategies to help generate quality traffic to your sites thus helping you achieve your goals. To achieve optimum results you can opt for customized SEO packages which are designed keeping your business potential in mind and put in place after thoroughly analysing your requirements. These providers will also help you keep a track on the progress made by providing you a timely detailed Analytic Report on the actions performed and how it has helped the ranking of your website.


If you are an e-Business owner and looking to increase your sales number and target a specific audience in a specific geographical sphere with more precision, you can opt for the Local Search Engine Optimisation package. These packages help you optimize your websites to make you more visible to increase your business coverage in Local Search Engines in your targeted geographical location. These services are provided globally by SEO service providers irrespective of your geographical location and they guarantee loads of genuine traffic to your website.


Born a couple of years ago, this concept is one of the most effective ways to generate traffic to your website and improve your ranking. You can bookmark your contents and share it with other users and get recommendations for the same. SEO service providers can take you a step further in this. Their team of experts carefully study popular social bookmarking websites like, Digg, Del.icio.us, Stumble Upon and many others and analyse it with your website contents and then bookmark different pages to the above mentioned sites. This helps create genuine traffic regularly to your site by means of quality back links.

So as discussed the success of your online business, depends on your visibility online and customer awareness. So if you wish that your sales numbers change gears in the coming years, it’s time to get help form a professional Search Engine Optimization provider.


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