What Makes An Expert SEO Company?

Search Engine Optimization is a popular buzzword nowadays. Website owners and webmasters always want to push their website on top of search engine rankings. For that, they try to contact an expert SEO company to outsource the website optimization work to them. Here a question comes in mind, what does it mean by Expert SEO Company? What makes an expert SEO Company?

Google shows approx 1,030,000 search results for the keyword ‘expert SEO Company‘. Now, it creates confusion in making selection of a real expert company offering reliable SEO services. Not all companies appearing in Google’s results may be expert in providing competitive SEO and sustainable Search Engine Results Presence (SERP). Then where should people go for outsourcing of SEO work?

In summary, it is a matter of debate that which company should be considered as expert in providing Search Engine Optimization and Internet Marketing services. Let us have a look over essential attributes that makes a company expert in providing SEO services:

1. Presence of Certified SEO Professionals – This is the basic requirement for being an SEO Expert company. You should not believe on any company claiming it to be an expert SEO company if their team of SEO professionals is not certified by Google or other SEO bodies with global popularity.

2. Working Methodology – Search Engine Optimization is a complex and time taking task. It takes a lot of efforts and inputs in pushing any website on top of Google or other major search engines. Therefore, prior to outsourcing SEO projects, one should check the working methodology of SEO companies and confirm that they are using White Hat SEO Techniques and manual processes to rank websites on top.

3. Past Customer’s Feedback – It is very important to look at “what past customer’s say about any company?” Even if their feedback is positive, you should not forget to check the results yourself. Usually reliable SEO companies provide some case studies on their website along with the website URL’s and the keywords for which they optimized the website. So, one can check the status of those keywords on major search engines to verify their expertise.

4. Awareness of Latest Changes in SEO and SEM World – Search Engine industry is among the most rapidly changing industry. Everyday there are some changes in searching and indexing mechanism of search engines. Day by day new concepts (Social Media, Twitter, Facebook Marketing, etc.) of online promotions are being applied in SEO. Do check involvement of a company in such latest promotion strategies before finalizing your deal.

If everything goes fine and you are confident about the outcomes of above benchmarks then only you should confirm outsourcing of your website’s SEO to any company. Do not just go on false promises made by most of the SEO companies.

Top Factors To Consider While Doing Website Analysis for SEO or SEM

Website analysis is the most important aspect of any Search Engine Optimization and Internet Marketing campaigns. It is like assessing the potential of getting success of website prior to the SEO/SEM campaign. The outcomes of website analysis process acts as the blueprint for further actions taken in order to get higher rankings or generate traffic. Therefore, webmasters need to take all technical as well as competitive measures in mind while doing website analysis.

Website Analysis – A Brief Introduction

Website analysis is combination of several sub processes that deals with issues affecting the website’s potential for coming on top of search engine. Let us have a look on some of the important aspects of website analysis:

1.Website Structure – The structure of website affects its position in search engines. A website made of Frames or Flash, is tough for search engine crawling and indexing. Therefore, while analyzing a website we need to consider these aspects.

2. HTML Aspects – The HTML code used in website should obey W3C standards. Different sections should be properly distinguished by using proper Paragraphs and Header Tags (H1, 222 H2, H3 . . .) to make contents easily accessible by search engine crawlers. Every page should have proper Title and META Tags (Description and Keywords).

3. Links & Images – Links are of utmost important in search engine optimization. Inbound links, outbound links, and internal links all play major role. First, internal linking should be perfect with proper anchor text. There should be no dead or broken links in website. A sitemap must be there reflecting internal linking structure of website.

All images used in website should have alternate text and height and width attributes specified. As search engines cannot read the contents displayed on images, they can only read alternate text. Therefore, during analysis it should be given proper importance.

4. Page Contents – For any website content is very important. Every page should have enough keyword rich contents. The ideal keywords density should not be more than 2%. If the website lacks in terms of contents, we cannot expect it to come on top of search engine rankings.

5. Status in Search Engines – Assessment of website’s status in search engines is also a major part of website analysis. Number of indexed pages and back links for the website in all major search engines are of utmost important.

After analyzing all the aforementioned things, the outcome will be the exact website analysis report that will further decide the actions required in order to get higher search rankings and incoming traffic through search engines

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Search Engine Website Promotion – How To Get Top Website Rankings

When it comes getting top rankings for your Website there is a huge variety of ways to use search engine Website promotion to rocket your way onto the first page of the search engines. These days getting high rankings for your Website is as much of an art as a science. Gone are the days when you could keyword stuff your meta and image tags to get ranked highly. The search engines in particularly Google, are much smarter and sophisticated than their previous incarnations. In this article you will discover the secrets of getting top rankings using search engine Website promotion.

What Is Search Engine Website Promotion?

Search engine promotion is a highly skilled set of techniques and strategies that can be used to increase your visibility in the search engines by ranking highly for various optimized keywords. The main search engines that are worth ranking for are Google, Yahoo and Bing. Search engine Website promotion is also known as search engine optimization or SEO.

What Are The Main Search Engine Optimization Techniques?

There are literally an abundant of SEO techniques and strategies that online marketers can use to get search engine traffic, increase page rank and get high rankings. The techniques are split into two broad areas which are white hat SEO and black hat SEO. White hat SEO uses safe, search engine approved techniques that follow their terms of service. On the other hand, black hat SEO is frowned on as it is against many of the search engines terms of service and can get websites banned and de-indexed.

White hat techniques are usually slower but longer lasting while black hat is more aggressive and short terms. Most search engine optimization experts agree that Website owners should not use any type of black hat techniques to protect their sites from getting banned.

How Can I Use Search Engine Website Promotion To Get Top Rankings?

When using search engine techniques the white hat way you will need to focus on two main areas of SEO which are called on-page and off-page SEO. On-page SEO is done on your own Website and optimizing it for the keywords that you want to rank for. You can do this by using the keywords in your title, meta, keywords, H1 tags and meta description. All content on your Website should be focused on the keywords that you want to rank for. This includes adding the keyword to the title of each article, as well as sprinkling the keyword a few times throughout it. On-page SEO is the easy part of search engine Website promotion techniques.

Off-page SEO takes longer and is more time intensive but it is what will skyrocket your site into the top ranking stratosphere. Off-page SEO is mainly focused on what is called link building. Link building is basically getting other sites to link to your Website using relevant anchor text. Each link is like a vote, so the more votes you get from sites the better your rankings.

To get the best type of links they should be themed, meaning that they come from a site related to yours. So if your Website is on cars then if you get a link from a site that is on cars then the link will carry more value. Another aspect of link building is that not all links are created equal. You should seek out getting high page rank links from authority sites. Page rank is the value that Google gives a web page on a scale of one to ten. The higher the page rank that you receive a link from the more power it will give in the ranking of your Website.

So now you know how to use search engine Website promotion techniques to get top rankings. Focus on using white hat techniques, keyword optimize your Website and build high page rank links to your Website and watch your Website jump onto the top page of the search engines!