Facebook – Powerful Business Promotion Tool for Merchants and Companies

Facebook is the most powerful social networking tool nowadays with a base of more than 500 million subscribers. Undoubtedly, facebook has provided a medium to connect and interact with friends and family members. However, its potential can’t be limited to keeping an eye over your friend’s activities, sharing status message, and sharing photos with then. In fact, facebook is a great business tool with immense potential for marketing of products and services.

Facebook for Merchants/Business Owners/Organizations

Keeping its immense business networking potential in mind, facebook has offered several business tools to merchants/business owners/organizations. The facilities to create a business page, a group, or facebook advertisements are targeting social business networking aspects only.

Facebook Pages – Facebook pages offer a simple and free, but effective opportunity to build online presence. The facility to page customization and integration of apps with them further maximizes user interaction. Creating a facebook page for business is among the least business owners can do to promote their business. Through business pages on facebook, merchants/business owners/organizations can interact with their potential customers easily. It is also easier to circulate news and other updates related to products and services being offered.



Facebook Ads – For more powerful marketing impact merchants/business owners/organizations can use facebook ads. Creating an advertisement for facebook is very easy. During ad creation, people can target their ads by location, sex, age, keyword, relationship status, job title, workplace, or college. Once done facebook will automatically deliver ads to users in desired audience segment throughout the site. Facebook ads provide following benefits to advertisers:

1. Connect with more than 500 million potential customers from all over the globe
2. Preference to choose targeted audience by location, age, interests or other factors
3. Help in building a community around your business
4. Option to set (and change) the daily budget for advertisements anytime
5. Choose to pay only when people click (CPC) or see ads (CPM)

Facebook has been a popular place for merchants and customers to interact with each other. It offers mutual benefits to both of them. If merchants have the opportunity to get in touch with millions of potential customers, customers have the benefits of enjoying special promo offers and discounts being offered by merchants.

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Extracting Maximum Potential Business Benefit from Facebook

Recently Facebook user’s count has reached to a whopping 500 million mark. This is undoubtedly the most used social networking website being used in almost every nook and corner of the world with internet connectivity. Facebook is no longer a social networking website only, but also the most popular medium for social business networking. It is widely being used by marketers to woo customers.

Facebook Marketing

Facebook has the maximum reach among people. In developed countries, almost everybody has a facebook account. Even kids are having their powerful presence over this powerful social networking tool called Facebook. There is no surprise, if it is being used for online marketing and advertising purposes.

Almost every company/organization has their presence over facebook and they are trying to attract potential customers to use their products or services. Some organizations are using it to connect to their customers and build a healthy service provider/service buyer relationship. This new phenomenon in marketing is very much popular globally and termed as Facebook marketing.

Extracting Maximum Benefit from Facebook

With presence of more than 500 million users, facebook certainly provides a platform for effective online marketing. However, extracting maximum benefit from facebook is really tricky. It’s an art and everybody is not having mastery in this facebook marketing concept.



Facebook Pages – First Step for Promotion
In order to enjoy maximum profit people need to utilize the helpful business functions offered by facebook. It offers the facility to create a page for various types of local businesses, as well as for specific brand, product or organization. This is not the end. Facebook can also be used to promote public figure, musical band, or artists.

In summary, it offers the facility to promote almost anything or everything. Communicating with existing as well as potential customers is very easy by creating and maintaining an official Facebook Page. However, selection of correct type of page is very much important in order to communicate with customers and fans.

However, creation of page is not enough for attracting customers. During initial phase of facebook marketing, one has to build network of people. Later, existing customers or people with similar likeness keep coming every day. Frequent status update, promotional campaigns and offering discount coupons through facebook helps companies in retaining the loyalty of customers and encourage them to use its products or services.

Apart from offering the facility to create pages, facebook also provides the facility to create community pages and groups. They are also handy in multiple aspects and can be used for online promotions. The key to success of facebook marketing is round the clock presence and instant reply to customer’s/fan’s queries. This way, any company will be able to extract maximum benefit from the huge pool of more than 500 million facebook users.

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How to Get Maximum Benefits from Facebook Marketing

Nowadays everybody is familiar with the benefits of Facebook marketing. Facebook is undoubtedly the king of all social networks and several businesses are getting benefits of online social business networking. Not only e-Business owners but also people owning offline business are using Facebook for promoting their business.

Well, it’s very important to learn the best approaches of marketing any online or offline business through Facebook. Facebook is all about meeting new people and creating awareness about your business (products or services) among them. With help of some basic Facebook marketing principles you can give a perfect direction to your online marketing campaign.

Creating Facebook Profile – The Most Important Aspects

If you are going to use Facebook for promotion or branding of your business then creating a Facebook profile should not be just a formality for you. You need to be extra cautious while putting information in your Facebook profile. For maximum benefit create an impressive profile with all relevant information. Here you need to know one thing that, while creating a profile for your business use “Create New Facebook Page” feature offered by Facebook. You can create pages for “Business”, “Brand, Product or Organization”, or any “Celebrity/Public Figure”. Never create a personal profile representing your business.

Facebook Groups and Fan Pages – Hiding Success under Them

Facebook groups are the place where you can find your potential customers. To find your potential customers you need to join groups from your niche area. Find the groups in your specific business niche and join them. You will get a chance to meet and interact with people who can be your potential customers. Add people from niche groups in your friend list.

Hey, Facebook offers the facility of creating your own groups. Then why keep joining other groups only, why not you create own group and invite people to join those groups. You can also create Fan pages for your business. It’s a great way to associate people with your business.

Keep People Engaged and Updated With Latest Information

Your work is not over just by adding friends with your profile. You need to keep them engaged and updates with fresh piece of information related to you or your business. Start some interesting discussions with your Facebook friends. Keep changing your status message. Use information beneficial to your Facebook friends as status message. Highlight the advantages of your products or services with help of status messages.

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