Recently Facebook user’s count has reached to a whopping 500 million mark. This is undoubtedly the most used social networking website being used in almost every nook and corner of the world with internet connectivity. Facebook is no longer a social networking website only, but also the most popular medium for social business networking. It is widely being used by marketers to woo customers.
Facebook Marketing
Facebook has the maximum reach among people. In developed countries, almost everybody has a facebook account. Even kids are having their powerful presence over this powerful social networking tool called Facebook. There is no surprise, if it is being used for online marketing and advertising purposes.
Almost every company/organization has their presence over facebook and they are trying to attract potential customers to use their products or services. Some organizations are using it to connect to their customers and build a healthy service provider/service buyer relationship. This new phenomenon in marketing is very much popular globally and termed as Facebook marketing.
Extracting Maximum Benefit from Facebook
With presence of more than 500 million users, facebook certainly provides a platform for effective online marketing. However, extracting maximum benefit from facebook is really tricky. It’s an art and everybody is not having mastery in this facebook marketing concept.
Facebook Pages – First Step for Promotion
In order to enjoy maximum profit people need to utilize the helpful business functions offered by facebook. It offers the facility to create a page for various types of local businesses, as well as for specific brand, product or organization. This is not the end. Facebook can also be used to promote public figure, musical band, or artists.
In summary, it offers the facility to promote almost anything or everything. Communicating with existing as well as potential customers is very easy by creating and maintaining an official Facebook Page. However, selection of correct type of page is very much important in order to communicate with customers and fans.
However, creation of page is not enough for attracting customers. During initial phase of facebook marketing, one has to build network of people. Later, existing customers or people with similar likeness keep coming every day. Frequent status update, promotional campaigns and offering discount coupons through facebook helps companies in retaining the loyalty of customers and encourage them to use its products or services.
Apart from offering the facility to create pages, facebook also provides the facility to create community pages and groups. They are also handy in multiple aspects and can be used for online promotions. The key to success of facebook marketing is round the clock presence and instant reply to customer’s/fan’s queries. This way, any company will be able to extract maximum benefit from the huge pool of more than 500 million facebook users.
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