Wednesday, 8 January 2014

Jumpstart Your Online Search Engine Rankings with Affordable Seo Services

The term SEO stands for Search Engine Optimization and pertains to the practice of increasing traffic to a website through using popular search engines. This marketing technique uses algorithmic or organic search results to draw more visitors to the site. Online portals which use professional and affordable seo services stand a better chance of success than their competitors.


Recent studies show that there are well over 5 billion unique websites on the net, that’s roughly 10 times more than the average population of U.S. Therefore, when a visitor keys in a new query on their search page there would be hundreds of websites that probably offer the same products or services as you. To stay ahead of the masses and improve the chances of someone clicking on your link, then it’s advisable to use organic seo services. Your website would appear on the top 3 search results, where visitors are more likely to see it as they are browsing through the net. This technology is becoming more popular amongst online businesses that solely rely on the internet for their daily transactions.

What is the role of professional search engine consultants?

The main goal of providing affordable seo services is to edit and optimize web content, so as to make it easily retrieval from major search engines. This ultimately ensures that your site gets better rankings on Google, Bing or Yahoo. For the best results, seo consulting services must include thorough understanding of different search panel algorithms. Professionals often analyze indexes, catches and log files to determine the popularity trends of specific search engine. This helps them determine the best strategies to employ for faster results. There are 2 main types of search engine services which include articles and videos.

Methods used in the online marketing process:

1. Keyword research and analysis: It’s usually the first thing that SEO experts do. After examining the web in detail, professionals would assess the most popular keyword based on recent search queries. This helps them prioritize those that are more likely to give the desired results.

2. Link building: It involves creating new internal links which simply means sharing different web pages with other reputed sites or directories; this means that visitors who log onto these external sites would also have a chance to view your pages. Affordable seo services are necessary in the world we live in today, where most businesses conduct their operations online.

3. Tag verification: The consultant may also check whether the site content contains Meta or title tags. This is quite an important factor that can affect a page’s overall rank.

4. Code validation: Specialists may also go through specific webpage designs or HTML codes to check if there are any syntax bugs or errors that could possibly harm their web ranking. The key to succeeding in optimization is developing relevant keywords that visitors can relate to.

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Tuesday, 24 December 2013

Easy Submission Announces Christmas Offer on its SEO and SEM Services

Easy Submission wishes Merry Christmas and Happy New Year to all its worldwide clients. We know how important it is to offer you a good service because your satisfaction is our own; on this day of love and peace we send warm greetings to all our customers.



Christmas is a welcome break to routines and dawn of new beginning, each year. As it is a Holiday season owing to peak winter, the slow-falling snow, the snow-clad Christmas trees, and the dreamy weather add to the beauty of the Christmas celebrations. Families get together around sparkling Christmas trees from whose branches hang numerous lovely gifts. It is an occasion of unadulterated happiness, love and triumph. The management wishes more grace, prosperity, brightness, development and growth for its clients.

Easy Submission is a one stop solution for all Internet Marketing and advertising needs. Easy Submission has been a comprehensive SEO and SEM services provider. Right from its beginning, the company has offered extensive search engine marketing and search engine optimization services to a broad segment of clients from all over the world. Easy Submission has been the first choice of its customers with a wide array of services ranging from on page optimization, off-page optimization, reputation management, monthly submission packages and tailor made custom designed seo packages.

Easy Submission values their customers and offers the most exciting Christmas discount for all its customers from United States and Canada. On occasion of Christmas customers from all around US and Canada can enjoy a discount of 20% on packages offered by Easy Submission.                

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Sunday, 22 December 2013

The Changing Face of Internet Marketing

Internet Marketing is a dynamic field. It keeps changing every now and then and things are becoming tough for people engaged in online marketing activities. This article provides a brief of some of the most significant changes that the industry has witnessed.

Link Building – Mandatory Part of SEO

Link building was an essential activity that people used to perform routinely. More back links, better SERPs; that was the thinking and it was true. So, whole focus was on getting back links from every possible source.

Things have changed now. Link building is still relevant but with certain conditions. After Google’s penguin update millions of websites got penalized due to their inappropriate approach towards back linking. Google made it mandatory for people to acquire links only from relevant sources. Domain authority and page authority became more important rather than number of links pointing back to a website. Links from thousands of directories and articles submission websites (with duplicate contents) became useless and the concept of guest blogging flourished.




Social Media – New Mantra in Online Marketing

Social media is playing an important role in improving online presence of a brand or business. People started using all the marketing features of Facebook right from the day it evolved. But the industry witnessed transformation in use of social media platforms in online marketing. Apart from the Penguin we had following significant changes in social media in Year 2012:

1.       Pinterest suddenly became a big thing (hottest development in social media)
2.       Instagram was acquired for an undisclosed sum (people say for approx 1 Billion USD)
3.       Google+ was transformed with several unique features
4.       SlideShare acquired by LinkedIn
5.       Responsive website’s became a necessity

However, Year 2013 accelerated the rate of social media improvements and we saw new face of SlideShare, Facebook Graph Search, Google’s Hummingbird update etc. Social signals for your website or brand became decisive factor for better SERPs.

Mobile Presence

A major chunk of internet users are mobile users who prefer to browse web or perform everyday social media activities and shopping through mobile only. So, it became mandatory for businesses across the globe to have impressive mobile presence. Responsive websites and mobile apps became the must have things for people promoting their products and services online. Online promotion activities included mobile specific to target as much customers as possible.

Future Trends

SEO and Online Marketing industry is changing every day. However, one thing which is constant is the quality of activities. Websites with quality SEO and link building practices never get penalized by Google. Two things always rules, quality content and relevant links from high authority sites. But in coming year 2014, the key focus will be on Social Media Analytics.

More and more businesses are trying to reach to only potential customers. So, analyzing people’s interest, their browsing trends, and strategically targeting them will help in maximizing ROI. All popular Web Analytics programs have started delivering such statistics to their users and framing an online marketing campaign based on the social analytics will guarantee success.


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Monday, 28 October 2013

How to Choose a Right SEO Provider

Getting an SEO service working for your business is a great way forward for your business growth. You have understood that SEO is one of the most important web marketing strategies that need to be implemented in your business for an overall growth and online presence. However, you also need to realise that SEO is just the beginning of your web marketing strategy. Just getting your website optimized for search engines does not guarantee you visitors and sales leads. There is a lot more to it then you may think. Search Engine Optimization does not work uniformly for all businesses. It needs to be customized to fit your business requirements. You also need to consider how your competitors work in the market.


Google lists your sites on a feature they call “Google Places”. This is a listing of businesses that show up before the results of organic search engines. Over a period of time, there have been significant changes in the way this function is being used and this affects the way Google list your site on “Google Places”. This calls for a special SEO strategy to be employed to ensure that your website shows up both on Google organic ranking as well as Google Places. Therefore, it is very important for you to ensure that your SEO service provider is capable of delivering the results he promises. In this article, we will consider a few things you need to know about your SEO service provider before you hire them.

Research Program:

The most important element which determines the outcome of your SEO is research. The first task in SEO implementation is identifying the keywords that are related to your business. Identifying the keywords that are entered by users online when searching for information related to your services is a must for your SEO success. This means your SEO service provider needs to have a well planned research program in place to identify those keywords. You need to understand how they are planning to go about it and whether it sounds viable.

Site Analysis:

You may want to ask your SEO service provider about the things included in the program. A good SEO provider will surely provide you with a site analysis. This includes recommendations on how to improve your site to make it more effective in search engine placements and also how to enhance the experience of visitors that login into your site. Though your site design has nothing to do with SEO, there are other factors that need to be considered, like the site coding, the contents on your website, and also the incoming and outgoing links.

Competitor Analysis:

For any business to perform well, it is important to analyse the competitors. What are your competitors doing? How are they doing what they do? Why are they doing it the way they are? These are important questions to consider. If your SEO service provider is not able to give you a competitive analysis, how will they target those areas? Your website is a part of your overall business strategy and you need to know what your competitors are doing and what is working well for them. This is imperative if you are to target those areas. Your SEO service provider needs to understand this to be able to successfully implement SEO that produces results.

Asking the right questions and analysing your business needs will definitely help you get the right SEO marketing strategy working for your business. Always remember that business growth can only be achieved by implementing successful marketing strategies based on sound decisions.

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Wednesday, 9 October 2013

Local SEO – Helping your Business Grow Locally

Search Engine Optimization is fast growing in popularity among businesses today. The reason for this is obvious: better online visibility and higher website ranking, which results in businesses growth and reputation building. This is a very effective tool that most businesses today inculcate as a crucial part of their marketing strategies. Many SEO service providers tend to offer a customized SEO package that caters to the need of specific businesses. However, if you are a business owner and want to target a specific geographical location or language region to boost your business growth, what are your options? Local Search Engine Optimization is one such tool that can help you do this. SEO packages help increase your visibility on a global scale, targeting every person using the World Wide Web. Whereas, Local Search Engine Optimization ensures that your website does well in the targeted area and has a better ranking in the search results of local search engines. This is a very important factor especially for small businesses that tend to compete with bigger brands to stay afloat locally by being more visible online.




What sort of business can benefit from Local SEO?

1  1.If you are business owner who wants to attract customers from a specific location, then you would want to consider Local SEO. 
2  2.If you have a physical presence in a certain geographical location and want to make yourself more visible online, then Local SEO is what you need.

What is the difference between SEO and a Local SEO?

      1.As briefly mentioned earlier, SEO packages tend to target all internet users globally. On the other hand, Local SEO is used to target a specific geographical area or language group.

    2. The elements that apply for a SEO and Local SEO are mostly the same: on-page optimization, article submission services, link building and so on. However, Local SEO has certain distinctive elements associated with it:

1. Mentioning the location in your title tag. People looking specifically for services in certain categories tend to search by location. Having the location mentioned in your title tag is very important for your ranking in local search engines.
2. Creating and claiming a local profile is a very important factor in Local SEO. A local profile on Google is very important. It can also be done on other platforms like yahoo, Bing, etc. Local listing is what primarily shows up in a localized search result.
3. Another important factor with Local SEO is to ensure that your citation is consistent. Citation is any place online that shows your company’s Name, Address and Phone number (NAP). This citation has to be in the same format as it appears in your local listing. 
4. Finally, you need a lot of reviews for your product or services. These reviews need to be high in quantity as well as quality to ensure better results in local ranking factors. It is always better to have good reviews highlighted, as it works well towards your brand reputation.

In this article, we have just considered a few things that you should know about Local SEO and how it can help you grow your business. If you would like to know more about it and would like to have an expert help you out with this, look for a good SEO provider who will guide you through all these nuances and take care of your SEO needs.

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Thursday, 19 September 2013

Viral Marketing – Your New Marketing Tool

It is time to plan out your next marketing strategy. You have tried it the conventional way; newspaper ads, TV commercials, flyers and the sort. Now it is time to go viral. Yes, Viral Marketing is the prevailing trend that has evolved both in style and in popularity over the past few years. If you are looking to grow your business, this is one of the weapons you need to have in your marketing arsenal to promote your product or services. Though the term Viral Marketing may seem to have a negative connotation, it surely has positive impact on your business growth. In this article let us consider what viral marketing is and how you can put it in to practice.



What is Viral Marketing?

Simply put, it means spreading an idea by means of sharing. You put up a product demo or a promotional video, share it with others, and encourage them to share it further. In no time, you see an explosion in the amount of individuals who might have viewed it. Like a virus which keeps spreading to anyone it comes in contact with and then keeps on multiplying, Viral Marketing spreads your idea and keeps multiplying it and thus benefits your business exponentially.

How can I use Viral Marketing into use for my business?

That’s a very good question to ask, but also a very simple one to answer. For example, you have shot a promotional video for a new product or a new business you will be launching soon. Now you need to get the word spread, so what do you do? You upload these videos online on sites like Yahoo, Hotmail, MSN, YouTube and also on social media sites like Facebook, Twitter and LinkedIn. Got it? Get it online to get it spread. Remember viruses do not spread unless they come in contact with someone else. So create links, post it on your website or share it with your friends and encourage them to do the same with their friends.

However, there are a few things you need to keep in mind when you use Viral Marketing as your marketing tool.

1. Make it easy to share. This is a fundamental truth; things that are easy to share spread faster. An example of how you could do this is by simply creating a share button which can redirect them to a page which can connect them to Facebook and post it on their wall with just a few clicks.

2. Promote what people like. People in real life do not share things the like. But the opposite is true when it comes to the internet world. The things that are shared most are the things that interest people. A catchy, humorous or an interesting video will spread faster than a simple post. Promotion of new products or a half price sale or a free product trial pack is something that really appeals to people online and it’s good for your business.

Viral Marketing is the most powerful and practical internet marketing strategy that can be used to circulate important messages about your organization, products and services. If executed properly it can help you see good growth in your business turnovers. Therefore, it is always recommended to get help from the experts when it comes to implementing this marketing strategy. Today there are many SEO companies that also help in strategizing this for you. So call one now and go viral today.


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Thursday, 29 August 2013

SEO – Is it for you?

When I started a new business venture a few years ago, I dreamt of being the next Bill Gates. I thought I had everything perfectly planned and in motion to give my big dream the right start. This was until I realised my website never appears in the search results of popular search engines. I was stunned, what was wrong? I had taken great pains to design a web site that was easy to navigate and well arranged. What then was missing? I found the answer through one of my friends who introduced me to the concept of SEO, to which I was yet oblivious. Definitely, getting your website up and running is the best way to get your business noticed online. However, with hundreds of websites online this is just not enough to be on top. In this article, we will briefly discuss the intricacies of SEO and how it can help your business.



What is SEO?

Search Engine Optimization is an online marketing technique that aims at increasing traffic to your website. It is a process through which you can improve your visibility online by getting a higher ranking on Search Engines like Google, Yahoo, Bing etc. When an internet user types in a query in any of the popular search engines, he gets a list of websites that are relevant to his query. While some websites find a place in the top listings, others may not even appear in the first few pages. Most users trust the authenticity of the search result of the search engine and do not go past the first few sites of the result page. This in turn means loads of traffic to the website on the top of the search results. The end result being a growth in business through direct sale or advertisements for that website.

How does SEO work?

Through this online marketing technique, an effort is made to revamp and advertise your website to make it relevant to most search engine results. There are various methods, strategies and tactics used to help increase search engine ranking. Some of the methods that are used for this purpose are on page optimization, off page optimization, article submission, link building, social bookmarking and so on.

Is it suitable for my Business?

If your business has alimited online presence or if you are just planning to take your business online then this is one of the must have marketing tools. It is good to hire an expert for this job. Like any other marketing technique, if this marketing tool is not used or implemented correctly, it can have an adverse effect on your business online and is a waste of money.

Where can I find a good SEO provider?

You will find quite a few of them online. You need to be careful in selecting the provider though. Go through the website carefully. Look for a list of clients they are servicing and check how they are performing in online search engines. It is always good to hire an experienced vendor with a proven track record. One such website that comes to my mind is http://www.easysubmission.net/ Why not check it out. You also can get a free analysis done for your website through them.


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