It is time to plan out your next
marketing strategy. You have tried it the conventional way; newspaper ads, TV
commercials, flyers and the sort. Now it is time to go viral. Yes, Viral
Marketing is the prevailing trend that has evolved both in style and in
popularity over the past few years. If you are looking to grow your business, this
is one of the weapons you need to have in your marketing arsenal to promote
your product or services. Though the term Viral Marketing may seem to have a
negative connotation, it surely has positive impact on your business growth. In
this article let us consider what viral marketing is and how you can put it in
to practice.
What is Viral Marketing?
Simply put, it means spreading an
idea by means of sharing. You put up a product demo or a promotional video,
share it with others, and encourage them to share it further. In no time, you
see an explosion in the amount of individuals who might have viewed it. Like a
virus which keeps spreading to anyone it comes in contact with and then keeps
on multiplying, Viral Marketing spreads your idea and keeps multiplying it and
thus benefits your business exponentially.
How can I use Viral Marketing into use for my business?
That’s a very good question to
ask, but also a very simple one to answer. For example, you have shot a
promotional video for a new product or a new business you will be launching
soon. Now you need to get the word spread, so what do you do? You upload these
videos online on sites like Yahoo, Hotmail, MSN, YouTube and also on social
media sites like Facebook, Twitter and
LinkedIn. Got it? Get it online to get it spread. Remember viruses do not
spread unless they come in contact with someone else. So create links, post it
on your website or share it with your friends and encourage them to do the same
with their friends.
However, there are a few things
you need to keep in mind when you use Viral Marketing as your marketing tool.
1. Make it easy to share. This is a fundamental truth; things that are easy to share spread faster. An example of how you could do this is by simply creating a share button which can redirect them to a page which can connect them to Facebook and post it on their wall with just a few clicks.
2. Promote what people like. People in real life do not share things the like. But the opposite is true when it comes to the internet world. The things that are shared most are the things that interest people. A catchy, humorous or an interesting video will spread faster than a simple post. Promotion of new products or a half price sale or a free product trial pack is something that really appeals to people online and it’s good for your business.
Viral Marketing is the most
powerful and practical internet marketing strategy that can be used to circulate
important messages about your organization, products and services. If executed
properly it can help you see good growth in your business turnovers. Therefore,
it is always recommended to get help from the experts when it comes to
implementing this marketing strategy. Today there are many SEO companies that
also help in strategizing this for you. So call one now and go viral today.
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