When it comes getting top rankings for your Website there is a huge variety of ways to use search engine Website promotion to rocket your way onto the first page of the search engines. These days getting high rankings for your Website is as much of an art as a science. Gone are the days when you could keyword stuff your meta and image tags to get ranked highly. The search engines in particularly Google, are much smarter and sophisticated than their previous incarnations. In this article you will discover the secrets of getting top rankings using search engine Website promotion.
Search engine promotion is a highly skilled set of techniques and strategies that can be used to increase your visibility in the search engines by ranking highly for various optimized keywords. The main search engines that are worth ranking for are Google, Yahoo and Bing. Search engine Website promotion is also known as search engine optimization or SEO.
What Are The Main Search Engine Optimization Techniques?
There are literally an abundant of SEO techniques and strategies that online marketers can use to get search engine traffic, increase page rank and get high rankings. The techniques are split into two broad areas which are white hat SEO and black hat SEO. White hat SEO uses safe, search engine approved techniques that follow their terms of service. On the other hand, black hat SEO is frowned on as it is against many of the search engines terms of service and can get websites banned and de-indexed.
White hat techniques are usually slower but longer lasting while black hat is more aggressive and short terms. Most search engine optimization experts agree that Website owners should not use any type of black hat techniques to protect their sites from getting banned.
When using search engine techniques the white hat way you will need to focus on two main areas of SEO which are called on-page and off-page SEO. On-page SEO is done on your own Website and optimizing it for the keywords that you want to rank for. You can do this by using the keywords in your title, meta, keywords, H1 tags and meta description. All content on your Website should be focused on the keywords that you want to rank for. This includes adding the keyword to the title of each article, as well as sprinkling the keyword a few times throughout it. On-page SEO is the easy part of search engine Website promotion techniques.
Off-page SEO takes longer and is more time intensive but it is what will skyrocket your site into the top ranking stratosphere. Off-page SEO is mainly focused on what is called link building. Link building is basically getting other sites to link to your Website using relevant anchor text. Each link is like a vote, so the more votes you get from sites the better your rankings.
To get the best type of links they should be themed, meaning that they come from a site related to yours. So if your Website is on cars then if you get a link from a site that is on cars then the link will carry more value. Another aspect of link building is that not all links are created equal. You should seek out getting high page rank links from authority sites. Page rank is the value that Google gives a web page on a scale of one to ten. The higher the page rank that you receive a link from the more power it will give in the ranking of your Website.
So now you know how to use search engine Website promotion techniques to get top rankings. Focus on using white hat techniques, keyword optimize your Website and build high page rank links to your Website and watch your Website jump onto the top page of the search engines!
